http://www.searchenginejournal.com/9-networks-you-can-use-for-guest-blogging-and-blogger-outreach-2/50801/
Here are three things that reputation companies care about above almost everything else—social media, search engines, and Internet ads.
Businesses can adopt any following online reputation tactics:-
A verified, continued online presence is imperative and helps to be more successful.
In the past,
business reputation were established, build and maintain through word of mouth
by their stakeholders. However, in this digital era of instant communication, business
has to focus on their online reputation via social media sites, professional
blogs, review sites, forums, press releases, etc. It has become vital for every
business, regardless of their type or size, to have a clean, up-to-date,
professional website.
Hence the
concept of online reputation management service has evolved to pay full
attention to client’s business online reputation—how good (or bad) they look in
Google searches.
Reputation management is the
practice of monitoring the reputation of an individual or brand, addressing
contents which are damaging to it, and using customer feedback to get early
warning signals to reputation problems. Most of reputation management is
focused on pushing down negative search results. Reputation management may attempt
to bridge the gap between how a company perceives itself and how others view
it.
The key to
protecting your brand, according to online reputation management experts, is to
be proactive, optimize your content appropriately, monitor your search results
regularly, be ready to spring into action if something negative shows up and,
above all, be realistic about the outcome of your efforts.
The
Online Reputation Management tries to promote ethical best practices through a certification
program. For online reputation management professionals, it’s vital to
stay on the cutting-edge of social technology. Tools like Facebook, Twitter,
and Google+ are essential, yet they are always changing. Staying abreast of
those changes is the only way to ensure you’re really maximizing their
potential.Here are three things that reputation companies care about above almost everything else—social media, search engines, and Internet ads.
Businesses can adopt any following online reputation tactics:-
Ø SEO
& DAO
Ø Social
Media Marketing
Ø Media
relations and digital PR
Using the latest cutting-edge technologies, online reputation managers
ensure that their clients are seen in a positive light. They constantly monitor
their clients business profile, making sure their website stays on top. Several
different methods are used to gain higher ratings than competitors, when
potential customers do online searches.A verified, continued online presence is imperative and helps to be more successful.
Some examples
of websites where a company conducts reputation management is the feedback
system on eBay and Wikipedia. Nestlé received negative comments
about their environmental practices a few years ago, and they did not address
them. People started becoming aggressive and posted altered versions of the
Nestlé logo, forcing the company to close their public page. Takeaway?
Do not pretend people are not talking. 53% of American Adults use search engines to find
information about each other.
What if someone
googles your brand name and find defamatory content like negative review,
negative media coverage, hate sites, etc? Address criticism as soon as
possible.
Depending on the scope of the problem, several paths can
be pursued in order to restore your online reputation:
ü Aggressive SEO: - The search engine
game is too crucial to be neglected, and it is the first step in restoring your
image.
ü Review removal: - Legal liaison
and speed of reaction will make it possible to remove the negative review.
ü Online investigation:- In case
of serious attacks to your brand image, it may be necessary to hire skilled
online analysts to investigate untraceable threats and attackers via email
tracing, data cross-indexing, and other information collection techniques.
To conclude, following are 10 online reputation guidelines
that will definitely benefit you and your brand are:-
1) Be
radically crystal clear
2) Be
respected
3) Monitor
reviews
4) Respond
promptly and politely
5) Concentrate
on criticism
6) Consider
your Google page 1 as your business card
7) Identify
your attackers
8) Handle
your illegal attackers
9) Study
your mistakes
10) Ask for help if necessary